P.H.D. Equivalency
Statement

While I continue to strive towards my P.H.D in consumer psychology, I submit this statement of professional equivalency for academic partners:

“The goal of my professional career is to craft brand strategies a statement which is regularly misinterpreted. Often, “branding people” are associated with those who design logos or write pithy one liners for ad campaigns. This is not the basis of my field.

Brand Strategy combines research and analysis to yield a blueprint by which creatives design. My professional foundation is less about formula and more about synthesis, where research become the basis for storytelling and creative problem solving. By education I have advanced studies in marketing, communications, consumer psychology and statistical analysis.

Because of a need for brand strategy based in STEM principals, I became the strategic director for a Northern California start up. The firms mission is to craft creative rooted in fact (as opposed to intuition). This research and concept firm that is most often recognized for futurecasting™ how people use social spaces. For us, a social space is anything from a restaurant, hotel, winery, retail environments or even an entire town.

My team consists of academics partnered with a group of creatives. Daily, I lead exercises that employ psychographics, ethnography, statistics, historical data in order to explore how and why people are drawn to specific brands.

Over the last twenty years I’ve worked with internationally known brands, fortune 500 companies and global non-profits. Some notable partnerships include The Estate of John Lennon, Marriott International and Feeding America.“