“When I was a young, I would plant seedlings in hope I could create a farm.”

As a child I would place seeds into plastic cups on my bedroom windowsill in the hope they would one day transform into something fruitful. I asked myself “why” a hundred times a day: Why aren’t the leaves greener? What can we do to make them sprout faster? How can I yield more? I kept logs and journals detailing small adjustments and ultimately found the right formula to make something grow.

Fast forward twenty years and life hasn’t changed much. Analyzing data, making key changes, then watching growth flourish is the foundation of who I am and is my life’s passion.

My love of creating growth led me to become the Strategic Director of a Northern California startup that finds creative solutions to entrepreneurial challenges - one data point at a time. My job is to help businesses discover why people choose specific brands and how to gain their loyalty.

My forthcoming book, Why We Buy, explores the “why” behind purchasing decisions. Although I spend most of my time consulting for Fortune 500 companies, this project is geared to help small business owners kickstart their brand. This book is a return to my roots, where one small seed can yield results beyond imagination.