Growing brands since 2007
“When I was a young, I would plant seedlings in hope I could create a farm.”
As a child I would place seeds into plastic cups on my bedroom windowsill in the hope they would one day transform into something fruitful. I asked myself “why” a hundred times a day: Why aren’t the leaves greener? What can we do to make them sprout faster? How can I yield more? I kept logs and journals detailing small adjustments and ultimately found the right formula to make something grow.
Fast forward twenty years and life hasn’t changed much. Analyzing data, making key changes, then watching growth flourish is the foundation of who I am and is my life’s passion.
My love of creating growth led me to become the Strategic Director of a Northern California startup that finds creative solutions to entrepreneurial challenges - one data point at a time. My job is to help businesses discover why people choose specific brands and how to gain their loyalty.
My forthcoming book, Why We Buy, explores the “why” behind purchasing decisions. Although I spend most of my time consulting for Fortune 500 companies, this project is geared to help small business owners kickstart their brand. This book is a return to my roots, where one small seed can yield results beyond imagination.
Work. Work. Work.
Hotel Californian
Expect The Unexpected
In a town where pearls and sweater-sets once reigned supreme, one hotelier (with a rebellious edge) paved the way for the iconoclast’s return to Santa Barbara.
Westdrift
Experience your own endless summer
Debuting as LA's first Autograph Collection Hotel, westdrift melds the sophistication of a true blue East Coast classic with the laid-back vibe of coastal California.
Autograph Puerto Rico
Decadence meets excess
Guests are invited to hideaway in this tropical playground where more, is always more. Decadence meets excess in a resort built for mavericks and mavens.
Williamsburg Swim Club
Summer in Brooklyn
Theres something about Brooklyns effortless vibe that makes it so great for market hopping, patio chilling and now - hanging pool side. Consider it Soho House (without the attitude).
Ironwood
A Tribute to Fire and Iron
For decades, crafts people from around the world were drawn to Homewood by the lure of the flame. In tribute to this legacy, Ironwood celebrates fire and iron in a modern comfort food restaurant.
Nashville Grange
A Celebration of the Modern Grange
Chefs mingle with the farmers and purveyors - winemakers, bakers, and artisans that provide their staples bringing to life Nashvilles agrarian history with a mix of handcrafted luxury and gracious living.
